CRM & Email Manager

Job Reference cardfac/TP/64/6277

This job has been closed.

Contract Details:

Permanent

Working Hours:

37.5

Location:

Getting Personal Century House, Brunel Road Wakefield 41 Industrial Estate

Closing Date:

13/05/2021

Job Category:

Multi Channel

Region / Division:

North

Function:

Z - Do Not Use

Job Introduction

Join our fantastic GettingPersonal.co.uk team as a CRM & Email Manager. This position will be Wakefield and home base.

Getting Personal, now based in Wakefield, is a market-leading online personalised gift retailer and part of the Card Factory Group. Created in November 2005 with a pioneering personalised calendar, Getting Personal has experienced substantial growth and now offers over 10,000 unique personalised products across a variety of gifting and non-gifting categories.

As a CRM & Email Manager, for Getting Personal your position will primarily be responsible for delivering customer retention and sales targets through an effective e-CRM and newsletter programme.

Main Responsibilities

Plan and execute email marketing activity for triggered and newsletter emails.
Collaborate with the product team to build an email content plan around key products and events.
Write email briefs and brief the Digital Designers.
Build, test and deploy emails using the ESP (currently Dot Digital).
Segment the customer database and develop contact strategies for each segment.
Identify customer journeys/lifecycles and develop triggered e-CRM programmes to maximise retention.
Monitor performance to optimise campaigns in terms of deliverability, open and click rates, conversion, revenue and unsubscribe rates.
Create and implement test strategies for subject lines, content, offers, etc.
Develop greater personalisation and dynamic content to make emails more relevant.
Grow email subscribers through on-site and off-site activity.
Keep abreast of emerging technologies, trends and best practice in email marketing.
Create existing customer audiences for retargeting through paid social activity.
Propose, test and manage other CRM/retention initiatives, such as direct mail.
Monitor competitor email/retention activity.

The Ideal Candidate

Have at least 2 years’ experience in similar role;
Experience using ESPs, preferably Dot Digital;
Experience using FastStats would be advantageous;
Have a commercial mind-set;
Experience of data mining and segmentation;
Copywriting experience;
Be organised and able to work well under pressure to deliver on time;
You are a highly analytical individual.

About The Company

This is an exciting role with genuine prospects for the right candidate. If this role describes you and your career aspirations, click apply now.

You can visit Getting Personal’s website at https://www.gettingpersonal.co.uk/

Visit Getting Personal's Facebook at https://www.facebook.com/gettingpersonal/

For any questions email: vacancies@cardfactory.co.uk (we do not accept CVs/Applications via email)

We reserve the right to close this vacancy once sufficient suitable applications have been received. We advise applying early to avoid disappointment as applications will be reviewed regularly.

No agencies please.

This job has been closed.